About Us
Purpose Driven
We exist to help cash-pay medical practice owners make better decisions faster.
Most owners know their revenue is growing but can't explain why cash is tight, which treatments are actually profitable, or whether they can afford to add capacity. They're making six-figure decisions about hiring providers, buying equipment, and opening second locations based on incomplete information.
Our mission is to give practice owners the financial clarity to grow profitably without the guesswork. We do this through reliable weekly bookkeeping, custom performance indicators built for cash-pay medical businesses, and monthly CFO analysis that connects the numbers to the decisions that matter most.
We exist to help cash-pay medical practice owners make better decisions faster.
Most owners know their revenue is growing but can't explain why cash is tight, which treatments are actually profitable, or whether they can afford to add capacity. They're making six-figure decisions about hiring providers, buying equipment, and opening second locations based on incomplete information.
Our mission is to give practice owners the financial clarity to grow profitably without the guesswork. We do this through reliable weekly bookkeeping, custom performance indicators built for cash-pay medical businesses, and monthly CFO analysis that connects the numbers to the decisions that matter most.
Matt Krieger, CPA
Co-Founder
Matt and his team bring over 20 years of CFO and accounting experience to cash-pay medical practices that are ready to grow but lack financial clarity. As a CPA who has worked across service businesses, he recognized that medspas and other cash-pay clinics face financial challenges that generic bookkeepers and tax-focused accountants consistently miss.
What sets Matt apart is his ability to translate numbers into actionable strategy. He understands treatment-level economics, provider utilization, the cash timing gaps that come with growth, and how to evaluate decisions like hiring, pricing, and expansion without guessing — from identifying margin compression before it becomes a crisis to determining whether adding capacity will actually improve profitability.
Matt and his team bring over 20 years of CFO and accounting experience to cash-pay medical practices that are ready to grow but lack financial clarity. As a CPA who has worked across service businesses, he recognized that medspas and other cash-pay clinics face financial challenges that generic bookkeepers and tax-focused accountants consistently miss.
What sets Matt apart is his ability to translate numbers into actionable strategy. He understands treatment-level economics, provider utilization, the cash timing gaps that come with growth, and how to evaluate decisions like hiring, pricing, and expansion without guessing — from identifying margin compression before it becomes a crisis to determining whether adding capacity will actually improve profitability.
Dan Predovich
Co-Founder
Dan leads business development and is the first point of contact for practices exploring WellCFO. His background is in building and scaling service businesses, and he's seen the financial challenges of cash-pay medical practices from the inside — as a co-founder in the space, not just an advisor to it.
If you've got questions before you're ready to start, he's who you'll talk to.
Dan leads business development and is the first point of contact for practices exploring WellCFO. His background is in building and scaling service businesses, and he's seen the financial challenges of cash-pay medical practices from the inside — as a co-founder in the space, not just an advisor to it.
If you've got questions before you're ready to start, he's who you'll talk to.
Our mission is simple: to help medspa practice owners grow profitably without guessing.
Ready to Stop Guessing on Growth Decisions?
Answer a few questions about your practice and get a personalized video analysis showing where your real financial constraint is.
Ready to Stop Guessing on Growth Decisions?
Answer a few questions about your practice and get a personalized video analysis showing where your real financial constraint is.
Ready to Stop Guessing on Growth Decisions?
Answer a few questions about your practice and get a personalized video analysis showing where your real financial constraint is.